Branding + Interior Design: Visibility and Business Strategy for Interior Designers

The home goods market in the United States is the largest market in the world. Then why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of view―who you want to serve and why you do business, and it’s a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible. Worksheets give designers the tools to learn these strategies and apply them to their work. It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, Clodagh, Martyn Lawrence Bullard, and others.


  • Hardcover: 240 pages
  • Publisher: Schiffer; 1 edition (September 28, 2016)
  • Language: English
  • ISBN-10: 076435129X
  • ISBN-13: 978-0764351297
  • Product Dimensions: 6.3 x 1 x 9.2 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars See all reviews (13 customer reviews)
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7 thoughts on “Branding + Interior Design: Visibility and Business Strategy for Interior Designers”

  1. Kim’s advice for designers is straightforward and actionable. So many “advice” books for designers is just fluff, ideas with no real take aways. Branding Interior Design moves step by step to get your mind around who you are as a person and how that’s exactly what your brand is as well. No more hiding or playing small. This book is going to level you up, if you read it and follow the advice. No more excuses. This book is a no brainer for designers ready for the next step.

  2. This is the perfect branding book to respond to the disrupting interior design world and help readers set their course to come out ahead in the coming years. Kuhteubl mixes real world success stories of leaders in the field, with back-to-basics legwork, to inspire readers to think big and work toward goals in a way that true and genuine. She writes in a clear, no-nonsense tone, but with humor and deep understanding of all the facets of working within this industry. I read the book in a couple nights and finished energized to re-examine some challenging parts of my business, and with appreciation for the parts that are strong.

  3. Loved the book. It was like a concise version of Kim’s coaching (I’ve worked with Kim 1-on-1 before), with some great reminders for me. This book is hugely valuable for designers who haven’t had the privilege of hearing her perspective before. Branding and visibility are mega important for interior designers, but not necessarily skills we are taught in school!

    This definitely isn’t a book to read just once, but refer to on the regular as you grow your design business. Following Kim’s advice and expertise will definitely get you where you want to go. And the interviews with esteemed designers like Vicente Wolf, Kelly Hoppen, and Barbara Barry are super insightful.

  4. Halfway through this awesome book and have already recommended it to no less than five people who don’t even work in the design field. This book is packed with up to date info on building your brand and your business. It’s like therapy for your business. Get it! NOW!

  5. I wish I would have read a book like this when I was starting my design business. I love Kim’s holistic (what she sometimes calls woo-woo :)) approach running a business. I wish more people would talk about the energy and mindset but also had the actionable know how to help you get things into motion. Interior design can be a very complicated business, so having industry experts like Kim lead the way is so helpful.

  6. I’ve had the privilege of working with Kim personally, and she transformed my business. This book brings her business acumen to the masses.

    With her beautiful way of writing, she captures the birth and evolution of interior design, while guiding today’s designers through the new economy. The old way of business is no longer acceptable. With actionable spreadsheets and advice from top professionals in the industry, it’s a must to add to every interior designer’s library.

  7. This book is an absolute must read for designers. What I love about Kim’s approach is that she knows just how to kick you in the butt (with love) and get you rethinking what you thought you always knew. As a new designer, I am always searching for knowledge to move my business forward. This book does just that. Thanks Kim for sharing this gift with us.

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